Big Ideas . . . Little details.
Product | Marketing | Strategy
The diversity, spontaneity an ubiquity brought on by the digital age has sent consumer expectations soaring. That digital experience permeates the entire product and marketing process; from increased capabilities in manufacturing to the glossy presentation layer.
Give up because you can never keep up!?!
. . . or blaze a trail by listening to you customers, understanding their needs and skills and aligning those with your business goals and unique brand promise.
Ideas are a dime a dozen. Even good ideas are easy gin up. But, ground-breaking, strategic ideas take a little bit more; inquiring, learning, listening and problem solving.
That’s the 99%.
On The Fly
Experience Planning Workshops
In The Bag
Brand Asset Management
- Average Increase in Account Revenue 30%
- Annual Product Sales YoY 50%
- Use of Persona-Based Custom Filters 83.34%
- eCommerce Conversions Double 100%
Sun's Out Guns Out
Who even knew you could buy tank tops with expression on Etsy? Ok, realistically, nobody really wants to see pasty white computer pecking marketing guns.
In any event, the gist is that this is about results. It’s about fearless expression (trucker tan or not) of what people want from your brand.
Know their heart’s desire, their context, their skill set, then envision technological capabilities and develop the brand touchpoints. It’s a pretty simple formula for success.
Your part? Measure the results.